Golf has been hijacked

We are. We were The Daily Tee Off, the newsletter that guarantees you’ll miss the 3 footer but we’ll 100% back you to sink the backhander from the opposite side of the hole.

It’s been fun writing to you about new and independent brands in the world of golf. But here’s the thing:

Talking about these great brands wasn’t enough. I really want to help them grow and give you, the golfer, a place to discover gear you won’t find on the shelves.

So big news. We’re retiring The Daily Tee Off and turning all of our attention to GolfHiiv

Don’t worry, we didn’t shank it into the water. We just levelled up.

Sooo… What the heck is GolfHiiv?

Golf has been hijacked by a handful of legacy brands who control the shelves, the ads, and the search results. But that doesn’t mean they define the future.

For me the real future of golf lives in the creators, the small teams, the independents who pour their blood, sweat, and passion into gear that’s every bit as good and often better than the so called giants.

We exist to tip the scales and take back attention, take back market share and give golfers access to the brands that actually speak to them.

GolfHiiv is built for golfers who want more than the same old brands. We’re here to shine a light on the independent labels, unique gear, fresh apparel, and innovative tech that are shaping the future of the game.

Golf has evolved and it’s no longer just a sport for the “old rich guys” Today’s golfers care about style, performance, and originality. But here’s the problem: most of the best new brands get buried under enormous marketing budgets and never reach the people who’d actually love them.

That’s where GolfHiiv comes in.

It’s more than a platform. It’s a movement to flip the industry on its head. To level the playing field. To stand up and prove that together, we can take it up to the big guys and win.

Because golf is evolving and together, we’re leading the charge.

⬇️ Join the movement ⬇️